走出雨林

Core Insights - Malaysia's cocoa industry has transformed into a significant player in the global market, becoming the second largest cocoa processing center in Asia and the fifth globally, with a remarkable export growth of 64% in 2023, reaching 13.47 billion MYR (approximately 2.85 billion USD) [1][4] Group 1: Industry Overview - Malaysia's cocoa bean production accounts for less than 1% of the global total, yet it plays a crucial role in the cocoa supply chain as a processing hub [1] - The country has modernized its production capabilities and established a comprehensive supply chain, supported by favorable government policies [1][4] - The "Bean-to-Bar" strategy initiated in 2010 has significantly enhanced the local cocoa processing industry, allowing Malaysia to evolve from a tropical plantation to a global cocoa manufacturing center [3] Group 2: Processing and Innovation - The cocoa processing involves several steps, including fermentation, drying, roasting, and grinding, which ultimately produce cocoa liquor, the foundation for all chocolate products [2] - Local brands like Beryl's are promoting supply chain transparency and innovative marketing strategies, such as printing farmers' portraits and plantation GPS coordinates on packaging, which has increased product premiums by approximately 30% [3] Group 3: Government Support and Trade Policies - The Malaysian government has established a multi-layered policy support system, linking chocolate sales to environmental conservation, which provides tariff reductions for certified products [4] - Free trade agreements like CPTPP and RCEP have enabled zero tariffs for cocoa powder exports to China and Japan, further enhancing Malaysia's competitive edge in the global market [4] Group 4: Cultural Integration and Market Expansion - The unique flavors of Malaysian cocoa are being integrated with local culinary traditions, creating innovative chocolate products that appeal to global consumers [5] - The combination of local ingredients with chocolate has expanded the flavor profile and market potential, attracting international attention [5] Group 5: Challenges and Future Outlook - The cocoa industry faces challenges such as climate change, which has led farmers to switch to flood-resistant cocoa varieties, and a shrinking cultivation area due to competition from palm oil [6] - Despite these challenges, Malaysia's cocoa industry has established a foothold in the competitive international market, showcasing its unique flavors and products to consumers worldwide [6]