As Spotify Pulls the Co-CEO Card, Should You Buy, Sell, or Hold SPOT Stock?

Leadership Transition - Spotify founder Daniel Ek will step back from his CEO role to become executive chairman effective January 1, 2026, with Gustav Söderström and Alex Norström taking over as co-CEOs [1][2] Advertising Business Expansion - Spotify is enhancing its advertising business through partnerships, including a significant deal with Amazon DSP, allowing advertisers to access Spotify's 696 million monthly users [4] - Since the launch of the Spotify Ad Exchange in April, advertiser adoption has surged by 142%, with website traffic campaigns seeing page views more than double compared to standard brand campaigns [5] - New features like split testing tools and partnerships with Yahoo DSP and Smartly are being introduced to simplify ad buying for businesses [6] Subscriber Growth and Engagement - In Q2, Spotify added eight million subscribers, exceeding guidance by three million, with monthly active users reaching 696 million, surpassing expectations by seven million [8] - Users engaging with multiple content formats spend significantly more time on the platform, with video podcast consumption growing 20 times faster than audio-only content [9] - The AI-powered DJ feature has led to a 45% increase in streams after the addition of conversational capabilities, with 65% of global music streams now occurring on Spotify [9]