趋势研判！2025年中国智能PPT行业发展全景分析：市场加速渗透，未来朝着个性化、专业化、平台化方向发展[图]

Core Insights - The article discusses the rapid growth and transformation of the smart PPT market driven by AI technology and digital transformation trends [1][4] - The market for AI-powered office software in China is projected to grow from 686 million yuan in 2019 to 30.864 billion yuan in 2024, with expectations to approach 200 billion yuan by 2028 [4] Group 1: Definition and Core Capabilities - Smart PPT refers to presentation tools that utilize AI technologies for automated generation, design, intelligent layout, and content optimization [2][3] - Compared to traditional PPT tools, smart PPT offers a differentiated user experience, significantly enhancing the creation process [2][3] Group 2: Current Market Status - The AI office software market is experiencing explosive growth, with an increasing proportion of users adopting smart PPT tools within the overall office population [3][4] - By 2024, AI-powered text processing software is expected to account for 39% of the market, while AI-powered presentation collaboration software will represent 21% [3][4] Group 3: Industry Chain - The smart PPT industry chain includes upstream components such as infrastructure and technology support, midstream core manufacturers, and downstream applications across various sectors like enterprise, education, and marketing [4][5] Group 4: Industry Development History - The evolution of the smart PPT market can be categorized into several phases: traditional software era, cloud collaboration era, early smart development, and technology reconstruction [4][6] Group 5: Competitive Landscape - The smart PPT market is highly competitive, with major players including traditional office software companies, internet firms, and AI startups such as WPS, Office, Xmind, and Baidu Wenku [6][7] - Baidu Wenku has emerged as a leading platform in the smart PPT space, integrating AI content generation with extensive document resources [7] Group 6: Future Trends - The smart PPT industry is expected to transition from efficiency tools to intelligent creative partners by 2025-2030, driven by advancements in large language models and natural language interaction [6][8] - Future competition in the smart PPT market will focus on personalization, specialization, and platformization [6][8]