晶采观察丨文旅新玩法火了！“体验经济”助力消费提质增效

Group 1 - The concept of "experience economy" is highlighted as a new economic form that emphasizes consumers paying for "process value" rather than "functional value" [1] - Various cultural and experiential activities are being organized across different regions in China during the holiday season, such as the non-material cultural heritage exhibitions in Zhangjiajie and the outdoor music festival in Handan [1] - The importance of family-oriented cultural tourism experiences is emphasized, suggesting that deep participation in various scenarios enhances joy [1] Group 2 - Technology is becoming a key enabler of the "heart price ratio" in tourism, with innovative projects like robot parties and interactive experiences gaining popularity [2] - Cities like Changchun and Shenzhen are introducing high-tech tourism experiences, including robot performances and themed streets, which are attracting significant attention [2] - The shift in consumer demand from "what to own" to "how to feel" indicates an evolution in consumption concepts, leading to a richer and more diverse consumption ecosystem [2]