曹县的“逆袭”，从一根网线开始

Core Insights - The transformation of Cao County from a traditional agricultural economy reliant on labor export to a thriving e-commerce hub centered around the production and sale of performance costumes and Hanfu has occurred over a span of just over a decade [1][10][12]. Group 1: Economic Transformation - Cao County was previously one of the poorest counties in Shandong, with a GDP of 56.5 billion yuan in 2005, where labor income accounted for 30% of the GDP [1]. - The county's shift to e-commerce began with the establishment of online stores, particularly in the towns of Dajitown and Ancailou, which are now known as "Taobao villages" [1][2]. - By 2024, the Hanfu sales revenue from Cao County is projected to reach 8.75 billion yuan, marking a 21.28% year-on-year growth [12]. Group 2: E-commerce Development - The first e-commerce venture in Cao County was initiated by a young entrepreneur in 2008, leading to the establishment of a successful online store for performance costumes [2][3]. - The growth of e-commerce in the region has led to the establishment of a complete supply chain for the performance costume industry within a 5-kilometer radius of Dajitown [5]. - By 2021, the establishment of a Hanfu live-streaming base in Ancailou has significantly boosted local sales and engagement in the Hanfu market [11]. Group 3: Community Impact - The rise of e-commerce has dramatically improved the living standards of local villagers, with average annual incomes rising from around 1,000 yuan to 60,000 yuan [4][13]. - Infrastructure improvements have transformed the village environment, with new housing and amenities becoming commonplace, including luxury vehicles [14]. - The e-commerce boom has created approximately 350,000 job opportunities in Cao County, allowing residents of all ages to participate in various roles within the industry [12].