Group 1 - The 2025 China Open is taking place at the National Tennis Center, marking a significant upgrade as the first large-scale comprehensive tennis event in Asia spanning three weeks [1] - CITIC Bank has been a partner of the China Open since 2007, celebrating 19 years of collaboration and witnessing the growth of Chinese tennis from a regional to an international level [3] - CITIC Bank's brand development includes continuous innovation and the launch of the "ACE Ball Plan" in 2018, which supports youth tennis development by converting "ACE balls" from matches into donations [3] Group 2 - Between 2023 and 2024, the "ACE Ball Plan" will donate 600 sets of tennis equipment to 89 schools, emphasizing CITIC Bank's commitment to social responsibility and national strategy [3] - The sponsorship of the China Open is part of CITIC Bank's multi-faceted cooperation model, integrating event sponsorship, brand promotion, and public welfare initiatives to create a win-win ecosystem [3] - CITIC Bank enhances the spectator experience through co-branded card benefits and upgraded viewing options, further solidifying its role in the event [3]
中信银行探索”“金融+体育”新路径