CNBCยท2025-10-05 14:05Core Insights - The article discusses the formation of the Sustainable Concrete Buyers Alliance (SCoBA) by major companies like Amazon, Meta, and Prologis to promote low-carbon concrete production [3][5] - Concrete manufacturing, particularly cement production, is responsible for approximately 8% of global greenhouse gas emissions, highlighting the need for sustainable practices in the industry [2] Group 1: Formation of SCoBA - Major real estate companies are collaborating to leverage their purchasing power for low-carbon concrete, aiming to financially support sustainable production [3][5] - The alliance is led by nonprofits RMI and the Center for Green Market Activation, focusing on channeling investments into off-take agreements for low-carbon cement producers [4][6] Group 2: Market Challenges - The primary challenge is the scale of production; large cement suppliers face high costs in retrofitting their plants for decarbonization and require legitimate market demand to justify investments [7] - The alliance aims to create a favorable market environment for low-carbon concrete producers, facilitating the growth of their technologies and businesses [5][6]