文化新观察·聚焦国庆中秋假期丨VR秀如何成为文旅“新秀”？

Core Insights - The article highlights the surge in tourism in Shanghai during the National Day and Mid-Autumn Festival, with nearly 3.6 million visitors on the first day, showcasing the popularity of immersive VR experiences in cultural tourism [2] Group 1: Immersive VR Experiences - Immersive large-scale VR shows are emerging as a new trend in China's cultural tourism sector, with approximately 300 VR projects expected to debut nationwide by 2025, becoming standard features in popular cultural landmarks and exhibitions [4] - The rapid application of artificial intelligence has significantly reduced the production cycle and costs of VR shows, leading to an influx of new VR content in the cultural tourism market [4] - The Shanghai Museum's exhibition "The Pyramid's Summit: Ancient Egyptian Civilization" has generated significant interest, complemented by the VR show "The Vanishing Pharaoh," which has become highly sought after [5] Group 2: Audience Engagement and Market Potential - Despite the growing popularity of VR shows, the current audience primarily consists of niche groups seeking unique experiences, indicating a need for broader market acceptance and habitual engagement with VR content [7] - The domestic first VR feature film "The Legend of the Gods: Prequel" has garnered attention for its high production standards and immersive storytelling, showcasing the potential for VR to redefine cinematic experiences [9] - The integration of VR technology in various sectors, including gaming, performances, and education, suggests a promising future for immersive experiences, with the potential for the next blockbuster to emerge from the film industry [7][9]