交警通报陈震劳斯莱斯事故！车辆或报废 维修费堪比车价

Core Viewpoint - A serious traffic accident involving a Rolls-Royce vehicle owned by prominent automotive influencer Chen Zhen has raised questions about the brand's image and sales performance in the Chinese market, particularly amid ongoing controversies and declining sales figures [1][5][7]. Group 1: Accident Details - The accident occurred on October 3 in Beijing, with initial investigations indicating that Chen Zhen is fully responsible for the incident [1]. - The vehicle involved is a Rolls-Royce Phantom, which has an official price of 5.75 million yuan, and even as a second-hand car, its market price starts at 4 million yuan [1][4]. - There are allegations from netizens suggesting that the vehicle may have been driving in the wrong direction, but local traffic police declined to comment on the matter [2][4]. Group 2: Insurance and Repair Costs - Chen Zhen's public statement about only purchasing mandatory traffic insurance has sparked discussions, as this type of insurance has a compensation limit of only 2,000 yuan for property damage [4]. - An industry expert noted that without comprehensive insurance, the repair costs could approach the price of a new vehicle, potentially leading to the car being declared a total loss [4][5]. Group 3: Rolls-Royce Sales Performance - In 2023, Rolls-Royce delivered 6,032 vehicles globally, marking a historical high, but projections for 2024 indicate a decline to 5,712 vehicles, a decrease of 5.3% [5]. - The brand's sales in the Greater China region have also been declining, with a reported 23% drop in sales during the first five months of the year compared to the previous year [5]. - Despite maintaining stable official prices, the brand has been offering flexible promotions in the domestic market to adjust to sales challenges [5]. Group 4: Brand Image and Controversies - Rolls-Royce has faced multiple controversies in recent years, including backlash for a promotional video featuring internet celebrities that was deemed inconsistent with the brand's luxury image [7]. - These controversies, along with the recent accident, have contributed to a tarnished brand image, impacting consumer perception and sales in the competitive luxury automotive market [7].