文化新观察·聚焦国庆中秋假期|红色旅游新模式“走新”更“走心”

Core Viewpoint - The large-scale historical stage play "Chongqing 1949" has become a popular choice for tourists during the National Day and Mid-Autumn Festival holidays, attracting a diverse audience through its innovative immersive experience and dynamic staging [1][3] Group 1: Audience Engagement - The play successfully breaks generational barriers by appealing to younger audiences, with over 70% of viewers being under 35 years old, thanks to its modern presentation that contrasts with traditional static red-themed performances [3][4] - Audience members reported feeling emotionally connected to the performance, with interactive elements allowing them to engage with the story and characters, enhancing their overall experience [4][6] Group 2: Tourism and Cultural Integration - The success of "Chongqing 1949" provides a new approach to address the long-standing issues of shallow experiences and short engagement chains in red tourism, encouraging visitors to explore nearby historical sites like the Zhazidong and Baigongguan after the show [4][5] - The integration of red tourism with rural tourism, exemplified by the "red-green fusion" model, has gained popularity among tourists, particularly in the Qijiang District, which features significant historical sites related to the Red Army [4][5] Group 3: Innovative Experience Offerings - The play incorporates various interactive elements and surprises for the audience, extending the experience beyond the theater, such as actors mingling with the audience post-performance to recreate historical moments [4][6] - The Qijiang District is developing a comprehensive experience route that connects red historical sites with local agricultural attractions, enhancing the visitor experience through themed restaurants and local cuisine [7]