文化新观察·聚焦国庆中秋假期丨红色旅游新模式“走新”更“走心”

Core Viewpoint - The large-scale historical stage play "Chongqing 1949" has become a popular choice for tourists during the National Day and Mid-Autumn Festival holidays, attracting a diverse audience through its innovative immersive experience and dynamic staging [1][2]. Group 1: Audience Engagement - The play has successfully broken generational barriers, appealing particularly to younger audiences, with over 70% of attendees being under 35 years old [2]. - Audience members reported being emotionally moved by the performance, with interactive elements enhancing their experience and connection to the historical narrative [4][6]. Group 2: Innovative Features - The production utilizes a unique "5-ring" rotating stage, allowing seamless transitions between various historical scenes, which enhances the immersive experience [2]. - The integration of technology and innovative staging has redefined the perception of traditional red-themed performances, making them more engaging for modern audiences [2][4]. Group 3: Tourism and Cultural Integration - The success of "Chongqing 1949" has provided new insights into addressing the long-standing issues of shallow experiences and short engagement chains in red tourism [4]. - The play's location near significant red tourism sites like the Zhazidong Prison and Baigongguan encourages visitors to explore these historical locations after the performance, creating a closed-loop experience [4]. Group 4: Local Development Initiatives - The local government in Qijiang District is working to connect red tourism sites with rural resources, creating a comprehensive experience route that includes historical and agricultural attractions [5][7]. - Efforts are being made to digitize and innovate the expression of red cultural resources, aiming to make them more accessible and engaging for visitors [7].