Zhong Guo Jin Rong Xin Xi Wang·2025-10-06 01:53Core Viewpoint - The article highlights the innovative financial activities launched by the Industrial and Commercial Bank of China (ICBC) Chengdu Branch during the double festival period, aimed at enhancing consumer experience and boosting local tourism and consumption in Chengdu's suburban areas [1][3]. Group 1: Financial Activities and Consumer Engagement - ICBC Chengdu Branch has introduced various consumer-friendly financial activities, including "Listening to the Thousand-Year History of Dujiangyan" and "Random Discounts in South Bridge Business Circle," to enhance the payment experience and stimulate regional consumption [1][3]. - The bank's initiatives have received recognition from local government and regulatory bodies, with praise for its role in promoting convenient payment services and supporting local tourism and cultural consumption [3]. Group 2: Regional Highlights and Collaborations - In Xinjin, ICBC Chengdu Branch has partnered with local businesses to launch the "Enjoy National Day and Mid-Autumn Festival" random discount campaign, involving over 40 local restaurants to enhance the culinary experience for visitors [6][8]. - In Qionglai, the bank collaborated with the local business bureau to offer random discounts across 81 merchants, enhancing the consumer experience during the double festival period [9]. - In Chongzhou, ICBC Chengdu Branch supported the "Moonlight Market" event, providing random discount activities for 30 participating merchants, catering to diverse consumer needs [11]. Group 3: Broader Impact on Local Economy - The bank's initiatives have collectively engaged over 6,000 merchants across various sectors, including dining, entertainment, and retail, contributing to a significant boost in local consumption [16]. - The "Happy Season" campaign in Jintang, covering over 50 quality merchants, aims to enhance consumer satisfaction and stimulate spending during the festival [14].