“鸡排哥”“炒粉哥”接连走红，“情绪价值”成假日文旅新密码

Core Insights - The rise of "Chicken Chop Brother" and "Fried Noodle Brother" reflects a new trend in cultural tourism consumption, emphasizing emotional value and personal connection in the market [1][6][8] Group 1: "Chicken Chop Brother" Phenomenon - "Chicken Chop Brother" gained popularity due to his unique marketing approach, offering free chicken while charging for plastic bags, and engaging customers with humorous phrases [2][3] - The stall attracted long queues, with reports of customers traveling long distances, including foreign tourists waiting for hours to experience the interaction [2][3] - The success of "Chicken Chop Brother" positively impacted local businesses, with related food stalls seeing significant sales increases, and Douyin reported a nearly 70% increase in orders for local experiences during the holiday [2][3] Group 2: "Fried Noodle Brother" Impact - "Fried Noodle Brother" became popular through a heartfelt video where he delivered fried noodles to a friend recovering from an accident, which resonated with viewers and garnered over 3.5 million likes [4][5] - The emotional connection created by "Fried Noodle Brother" led to long queues at his stall, with customers traveling from afar to experience his service [4][5] - The story of "Fried Noodle Brother" highlights the importance of authenticity and warmth in customer interactions, contributing to a positive brand image [4][5] Group 3: Emotional Economy in Cultural Tourism - The concept of "emotional economy" is reshaping the cultural tourism market, where ordinary individuals providing emotional value become key attractions for cities [6][7] - The trend indicates a shift from traditional sightseeing to immersive experiences that prioritize emotional fulfillment, aligning with the evolving preferences of travelers [6][7] - The rise of individual stories, such as those of "Chicken Chop Brother" and "Fried Noodle Brother," illustrates how personal narratives can enhance a city's appeal and encourage repeat visits [6][7][8] Group 4: Tourism Trends During Holidays - The recent holiday period saw a significant increase in cross-regional travel, with an estimated 2.36 billion trips, marking a 3.2% growth compared to the previous year [7] - Data from Douyin indicated a surge in accommodation bookings in lesser-known cities, with some locations experiencing over 180% growth in orders [7] - Travelers are increasingly seeking unique and personalized experiences, moving away from crowded tourist spots to explore local culture and cuisine [7][8]