Mattel Introduces Team Barbie to Champion Building Girls' Confidence

Core Insights - Mattel, Inc. is launching Team Barbie to celebrate International Day of the Girl, featuring a coalition of four professional rugby players as role models for girls [1] - The initiative aims to empower girls by promoting confidence and self-ownership through the introduction of unique dolls modeled after these athletes [1] Company Initiatives - The introduction of Team Barbie aligns with the brand's mission to inspire young girls by showcasing powerful female figures in sports [1] - The dolls created in the likeness of the athletes serve as a tangible representation of empowerment, reinforcing the message that visibility can lead to confidence [1]