Huan Qiu Wang Zi Xun·2025-10-06 04:59Core Insights - Apple is shifting its strategy towards wearable devices, focusing on the development of smart glasses, with plans to release the first model, "Apple Glass," by the end of 2026 [1][2] - The smart glasses will compete directly with Meta's Ray-Ban smart glasses, which have already gained traction in the market since their launch in 2023 [2] Product Development - Apple is developing a dedicated low-power chip for the smart glasses, optimized based on the Apple Watch technology architecture, to support independent AI tasks [2] - The second-generation product is expected to launch after 2028, featuring a single-sided AR display and capabilities for spatial video recording and holographic information overlay [2] Market Context - Meta's Ray-Ban smart glasses have quickly captured the fashion-tech market with features like a 12MP camera, five-microphone array, directional audio, and real-time translation since their introduction [2] - The second-generation Ray-Ban glasses have improved battery life to six hours and introduced a sports version, starting at a price of $299 [2] Strategic Shift - This strategic adjustment is seen as a key decision during CEO Tim Cook's tenure, especially after the Vision Pro headset faced challenges due to its high price and bulky design [2] - Cook has emphasized in high-level meetings that smart glasses are central to Apple's ecosystem for the next decade [2]