Core Insights - The article highlights the transformation of Xingcheng, a small city in Liaoning Province, into a burgeoning tourist destination, driven by a combination of local initiatives and the unexpected popularity of the TV series "Riding the Wind and Waves" [2][6][10]. Tourism Development - Xingcheng has seen a significant increase in domestic tourism, with 10.46 million visitors from January to August this year, marking a 16.38% year-on-year growth, and tourism revenue reaching 5.518 billion yuan, up 16.17% [3]. - The city has implemented a "first inquiry responsibility system" and "advance compensation" mechanism to enhance visitor satisfaction, with the tourism bureau head emphasizing the importance of maintaining a positive impression of the city [2][3]. - The average stay of tourists has increased from 1.2 days to nearly 2 days, with a decrease in the average age of visitors by 10 years [17]. Economic Impact of Swimwear Industry - Xingcheng is recognized as the largest swimwear production hub in China, accounting for over 40% of the domestic market and 25% of the international market, with an annual output of 200 million pieces and a production value of 15 billion yuan [2][18]. - The local swimwear industry is benefiting from the tourism boom, with high-end brands like "Fandean" opening stores in the ancient city, integrating cultural elements into their designs [18]. Marketing and Branding Strategies - The local tourism bureau has adopted innovative marketing strategies, including the creation of a "Smile Road" and engaging social media influencers to promote the city [11][14]. - The city aims to enhance its brand recognition and market influence through comprehensive tourism initiatives that integrate local products and cultural experiences [21]. Future Aspirations - The local government has set ambitious goals to transform Xingcheng into a "tourism hotspot," then a "residential city," and ultimately attract talent for long-term settlement [19].
泳装之都的文旅转身
Jing Ji Guan Cha Wang·2025-10-06 06:15