专访丨马中跨境游驶入发展“快车道”——访马来西亚国家旅游局副局长李泰康

Core Insights - Malaysia's tourism sector is experiencing rapid growth in cross-border travel with China, driven by the implementation of visa-free policies and increased flight routes, making China a key source of tourists for Malaysia [2][3] Group 1: Tourism Growth and Statistics - As of August this year, the number of Chinese tourists visiting Malaysia reached 3.28 million, nearing last year's total, with expectations to exceed 5 million by year-end [2] - Malaysia aims to attract 47 million international tourists by 2026, generating an estimated 329 billion Malaysian Ringgit (approximately 78 billion USD) in tourism revenue [4] Group 2: Policy and Infrastructure Improvements - The mutual visa exemption agreement between Malaysia and China was signed in April and took effect in July, enhancing travel convenience for tourists [2] - Malaysia is enhancing its tourism services, including streamlined entry processes and upgraded airport infrastructure, to improve the travel experience for Chinese visitors [3] Group 3: Marketing and Cultural Promotion - Malaysia is actively promoting its unique cultural and natural attractions through partnerships with Chinese travel platforms and special promotional activities [3] - The country is focusing on niche tourism experiences, such as eco-tourism and cultural exploration, to attract more Chinese tourists [3][4]