文旅融合，激活假日消费新活力

Group 1 - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] - There is a significant shift in consumer demand from traditional sightseeing to deeper, personalized cultural experiences, driving innovation in the cultural tourism industry [1] - Innovative cultural products, such as immersive performances and hands-on experiences, are enhancing the cultural value and appeal of tourism offerings [1] Group 2 - The integration of cultural tourism with sports and performing arts is creating new consumption models, such as "traveling with events" and "attending performances in different cities" [2] - Local governments are implementing strategies like ticket discounts and special consumption vouchers to convert event attendees into tourism consumers, exemplified by initiatives in Sichuan [2] - The synergy between core cultural tourism activities and various service elements is stimulating potential consumer demand and fostering a positive economic cycle [2] Group 3 - The incorporation of advanced technologies like virtual reality and AI is enhancing the service experience in the cultural tourism sector [3] - Innovative projects, such as immersive cultural performances and smart agricultural tourism, are emerging across the country, showcasing the fusion of technology and culture [3] - The deep integration of technology with cultural tourism is improving product interactivity and service optimization, contributing to the resilience and growth of the holiday economy [3]