Shein plans to launch first permanent physical outlet in France

Core Insights - Shein is opening its first permanent physical stores in France, moving away from temporary pop-up locations [1] - The new outlets will be located in BHV department store in Paris and Galeries Lafayette stores in several cities [1] Expansion Plans - The BHV location is set to open in early November 2025, with additional launches in Galeries Lafayette stores to follow [2] - This expansion is in collaboration with retail property group Société des Grands Magasins (SGM) and is expected to create approximately 200 jobs in France [2] Opposition and Regulatory Challenges - Galeries Lafayette has expressed strong opposition to the arrangement, claiming it violates its franchise agreement with SGM [2][3] - The retailer intends to block the store launches, citing a conflict with its values and positioning against ultra-fast fashion [3] Regulatory Setbacks - In July 2025, Shein faced a regulatory setback, being fined €40 million by France's consumer watchdog for deceptive online retail practices [3][4] - The fine was due to misleading pricing tactics, where Shein used false reference prices to create an illusion of discounts [4][5] Environmental Legislation - The penalty followed a new law aimed at reducing environmental damage from ultra-fast fashion, which requires companies to disclose the environmental impact of their products [5][6] - This legislation is part of broader initiatives to tackle textile waste and pollution in the fashion industry [6]