Core Points - The "Zhou Classmate's Summer Tour" float won the "Most Popular Award" at the 36th Shanghai Tourism Festival float parade [1] - Other floats received various awards, including "Best Performance Effect" and "Best Technology Effect" [1][4] Group 1: Event Overview - The float parade is one of the longest and most popular activities during the Shanghai Tourism Festival, featuring 25 floats from both domestic and international participants [3] - The floats traveled through 10 districts and 11 well-known landmarks, engaging with citizens and tourists [3] Group 2: Awards and Recognition - The "Zhou Classmate's Summer Tour" float, presented by Shanghai Xingchuang Zhiyuan Cultural Creative Co., Ltd., received the "Most Popular Award" [4] - Other notable awards included "Best Performance Effect" for the "China Science and Technology City - Mianyang" float and "Best Dynamic Effect" for the "Three Rivers Convergence - Shanghai" float [4] Group 3: Economic Impact - The float parade serves as a "super link" connecting various industry chains, enhancing consumer engagement during the dual celebrations of National Day and Mid-Autumn Festival [5] - The event is designed to activate overall consumption and seamlessly integrate cultural tourism experiences with shopping scenarios [5]
第36届上海旅游节花车巡游暨评比大赛结果揭晓,花车巡游成串联产业链纽带
Di Yi Cai Jing·2025-10-06 08:54