文旅观察：省际交界游爆火 边缘城市如何变身假期顶流？

Core Insights - The rise of inter-provincial tourism is transforming previously overlooked border cities into popular holiday destinations, driven by improved transportation and unique cultural experiences [1][3][8] Group 1: Tourism Trends - The trend of "cross-province travel" is gaining popularity among tourists, particularly younger generations, who seek unique experiences away from traditional tourist hotspots [4][7] - Online travel platforms report a significant increase in orders for destinations at the borders of Zhejiang, Jiangxi, Fujian, and Anhui, with scenic spots like Jianglang Mountain and Yunhe Terraces becoming popular [3][8] Group 2: Infrastructure and Accessibility - Enhanced transportation infrastructure, such as the "Wentai Expressway," has connected key scenic spots within a three-hour travel radius, facilitating increased tourist flow [7][8] - The removal of administrative barriers and the promotion of regional cooperation are transforming previously underdeveloped areas into tourism hubs, creating a synergistic effect [8] Group 3: Local Government Initiatives - Local governments are actively breaking down administrative barriers to promote resource sharing and policy collaboration, exemplified by the "Qu Huang Nan Rao Alliance Garden" initiative [8] - There is a focus on developing distinctive cross-provincial tourism brands by leveraging local cultural and historical assets, such as red culture and folk festivals [8]