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新华视点丨“双节”期间文旅市场百花齐放 多元业态激活消费新活力
Xin Hua She·2025-10-06 09:12

Core Insights - The national cultural tourism market is thriving during the "Double Festival" period, with various regions leveraging unique natural and cultural resources to launch diverse tourism products, attracting a large number of visitors [2] Group 1: Regional Highlights - Ningxia's Xixia Tomb has welcomed numerous visitors, with creative products like refrigerator magnets gaining popularity, enhanced by extended opening hours and user-friendly services [5] - In Hangzhou, the Qingshan Lake, featuring thousands of water firs, has become a popular destination, expected to attract 250,000 visitors [6] - The Shenyang-Baicheng high-speed railway has introduced a new "fast travel, slow experience" model, showcasing the colorful autumn scenery of Jilin [8][10] - In Jiaxing, the South Lake Red Boat has drawn crowds, with parents taking children to revisit history through interactive experiences like the "South Lake 1921 Train" [12] - In Qinhuangdao, the Shanhaiguan area is hosting a chrysanthemum exhibition, with 100,000 blooming flowers providing a picturesque backdrop alongside the Great Wall [15] - Chengdu's Wuhou Shrine has initiated a cultural journey, with daily visitor numbers exceeding 100,000, featuring creative markets and immersive performances [17] Group 2: Market Dynamics - Many scenic spots have enhanced services, innovated business models, and strengthened support systems, effectively meeting tourist demands and injecting vitality into the holiday consumption market [19]