Criteo and DoorDash Sign Multi-Year Partnership to Expand Retail Media Access

Core Insights - Criteo and DoorDash have announced a multi-year partnership to enhance advertising across DoorDash's platform, focusing on grocery, convenience, and other non-restaurant retailers [1][2][3] - This partnership aims to provide advertisers with new channels to reach consumers at the point of purchase, leveraging various ad formats and off-site channels [2][3] Group 1: Partnership Details - Criteo will act as an extension of DoorDash's U.S. ad sales team, collaborating with brands and agencies to explore advertising technology integration [1][3] - The partnership is expected to help advertisers effectively reach consumers, drive measurable sales, and streamline retail media buying [3] Group 2: Industry Context - Retail media is identified as one of the fastest-growing segments in digital advertising, highlighting the increasing importance of targeted advertising in the consumer journey [2] - DoorDash's platform is positioned as a critical destination for convenience, grocery, and alcohol brands, emphasizing its role in the evolving local commerce landscape [3][5]