Cracker Barrel Co-Founder Blasts CEO For Rebranding Failure And Knowing 'Very Little' About The Brand's Roots: 'Taco Bell Is Not...' - Yum Brands (NYSE:YUM), Cracker Barrel Old (NASDAQ:CBRL)

The co-founder of Cracker Barrel Old Country Store Inc. (NASDAQ:CBRL), Tommy Lowe, has publicly criticized the company’s CEO, Julie Felss Masino, for being disconnected from the brand’s core values and its loyal customer base.Co-Founder Criticizes CEO's $700 Million Rebranding PlanLowe, 93, who played a pivotal role in establishing the first Cracker Barrel store in 1969, voiced his concerns about the company’s current leadership. He accused Masino, who assumed the role of CEO in 2023, of implementing change ...