1-800-FLOWERS.COM Names Home Depot Veteran Melanie BabcockChief Marketing and Growth Officer

Core Insights - 1-800-FLOWERS.COM, Inc. has appointed Melanie Babcock as Chief Marketing and Growth Officer to lead marketing strategy, brand positioning, customer acquisition, retention, and revenue growth initiatives [1][3]. Company Overview - 1-800-FLOWERS.COM, Inc. has been a premier destination for meaningful gifting for almost 50 years, offering a portfolio of over 18 premium brands, including 1-800-Flowers.com and Harry & David [5]. Leadership Background - Melanie Babcock has over a decade of experience at The Home Depot, where she held various leadership roles, including Vice President of Orange Apron Media, achieving double-digit year-over-year growth [2][4]. - Prior to her tenure at The Home Depot, Babcock held leadership positions at Cardlytics, MSL GROUP/Publicis Groupe, and Ketchum, focusing on building high-performing teams and driving revenue growth [4]. Strategic Vision - Babcock's role will focus on evolving marketing into a full-funnel flywheel to enhance customer awareness, acquisition, and retention, emphasizing a personalized customer journey [3]. - A key priority will be modernizing the digital experience to improve product discoverability and enhancing merchandising strategy through stronger data infrastructure and AI [3].