Core Insights - Oracle has introduced new role-based AI agents within Oracle Fusion Cloud Applications aimed at enhancing customer experiences and unlocking new revenue opportunities for customer experience (CX) leaders [1][2] - These AI agents are designed to automate processes and analyze connected data, thereby increasing operational efficiency and fostering lasting customer relationships [1][2] Marketing - The Account Product Fit Agent helps marketers prioritize customers likely to make a purchase using Ideal Customer Profile (ICP) and predictive scoring [6] - The Buying Group Definition Agent personalizes strategies by identifying specific industry and product-buying roles for contacts [6] - The Model Qualification Agent targets and personalizes content more accurately by recommending the best-fit audience through predictive models [6] Sales - The Deal Advisor Agent sources subject matter expertise to help sellers close deals faster by providing expert guidance [6] - The Quote Assistant Agent streamlines quoting by providing quick answers to deal-related questions [6] - The Product Recommendations Agent identifies cross-sell and upsell opportunities by analyzing customer history and preferences [6] Service - The Triage Agent improves resolution times by intelligently analyzing service requests and prioritizing tickets [12] - The Self-Service Agent enables customers to resolve issues independently with step-by-step guidance [12] - The Service Request Creation Agent responds to requests faster by converting customer interactions into actionable service requests [12] Oracle Fusion Cloud Applications Overview - Oracle Fusion Cloud Applications offer an integrated suite of AI-powered applications that enhance decision-making, reduce costs, and improve operational efficiency [8] - The applications include modules for Customer Experience (CX), Enterprise Resource Planning (ERP), Human Capital Management (HCM), and Supply Chain & Manufacturing (SCM) [12]
Oracle AI Agents Help Marketing, Sales, and Service Leaders Unlock New Revenue Opportunities