Core Insights - Toca Boca and MINISO are launching an exclusive collection of lifestyle products on May 1, 2026, featuring plush toys, collectibles, tech accessories, and stationery items available in over 200 MINISO stores across the US [1][2]. Company Overview - Toca Boca, founded in 2011, aims to create playful and safe spaces for children, with nearly 60 million kids playing its games monthly and over 1.1 billion downloads worldwide [4]. - Spin Master Corp. is a leading global children's entertainment company known for its award-winning brands and engaging digital games, with a monthly active user base of around 60 million [5]. - MINISO is a global lifestyle brand that offers trendy products with a focus on quality and affordability, having established a significant store network since its inception in 2013 [6]. Collaboration Details - The collaboration between Toca Boca and MINISO will include immersive in-store experiences such as life-size character cutouts and dynamic displays, aimed at engaging Toca Boca's user base [2][3]. - The product line is designed to encourage creativity and self-expression among fans, aligning with Toca Boca's mission [3].
MINISO x Toca Boca ® Collab Transforms Toca Boca® World's™ Digital Playground into Real Life Fun