Adobe Expects U.S. Online Holiday Sales Will Top $250 Billion, Up 5.3%

Group 1: Online Sales Forecast - U.S. ecommerce sales are expected to reach $253.4 billion this holiday season, reflecting a 5.3% increase from last year [2] - Cyber Week is projected to account for 17.2% of total holiday online sales, with consumers expected to spend $43.7 billion during this period, up 6.3% [3] Group 2: Consumer Behavior and Trends - The online consumer is described as "resilient," with this year's expected growth slightly higher than in 2023 but lower than last year [4] - Consumers are increasingly relying on the online economy to assess value and availability, contributing to a projected quarter of a trillion dollars in sales [5] Group 3: Impact of AI and Mobile Shopping - AI-driven traffic to retail sites is expected to increase by 520% this holiday season, following a 1,300% year-over-year increase in holiday 2024 [6][7] - The share of online spending via mobile devices is anticipated to grow to a record 56.1%, with mobile sales forecasted to increase by 8.5% year-over-year [9][10] Group 4: Payment Methods and Discounts - Buy Now, Pay Later (BNPL) plans are expected to drive $20.2 billion in holiday spending, marking an 11% increase year-over-year [12] - Discounts during Cyber Monday are expected to be similar to last year, with electronics seeing the highest discounts at 28% [13]