M&T Bank Unveils 'Team M&T' to Power Its Sports Marketing Strategy

Core Insights - M&T Bank has launched Team M&T, a new sponsorship initiative that emphasizes individual athletes as leaders and advocates, moving beyond traditional team sponsorships [1][2] - The initiative aims to highlight the athletes' impact both on and off the field, reflecting M&T's commitment to sports and community engagement [2][3] Company Overview - M&T Bank Corporation is headquartered in Buffalo, New York, and provides banking products and services across the eastern U.S. [4] - The bank has a significant presence with a branch and ATM network extending from Maine to Virginia and Washington, D.C. [4] Sponsorship Initiative Details - Team M&T includes athletes who are purpose-driven and engaged in causes beyond their sport, showcasing leadership and resilience [2][3] - The initiative was developed in partnership with women's sports consultancy Parity to align athlete values with M&T's commitment to integrity and meaningful impact [2][3] Athlete Involvement - Featured athletes include Emily Sonnett, Noelle Lambert, Lois Cook, and Zay Flowers, each advocating for various community and youth programs [5] - The athletes will participate in events and charitable initiatives throughout M&T's operational footprint [3]