Electronic Arts(US:EA) Businesswire·2025-10-06 15:40Core Insights - Electronic Arts Inc. has announced a unique collaboration with Prime Video to integrate season 2 of the docuseries "FACEOFF: Inside the NHL" into EA SPORTS NHL 26 [1] - To celebrate the hockey season, NHL 26 is launching a two-week HUT event inspired by the series, allowing players to earn themed rewards through challenges in Hockey Ultimate Team [1] Company Developments - The collaboration marks a first-of-its-kind initiative for Electronic Arts, showcasing its innovative approach to engaging hockey fans [1] - The integration of a popular docuseries into a gaming platform highlights the company's strategy to enhance user experience and drive player engagement [1] Industry Trends - The partnership reflects a growing trend in the gaming industry where collaborations with media content are becoming more prevalent to attract and retain players [1] - This initiative may set a precedent for future collaborations between gaming companies and streaming services, potentially reshaping how sports content is consumed in gaming [1]