Hyundai Wins 'Platinum' in 2025 Pinnacle Awards for Purpose-Driven Marketing

Core Insights - Hyundai Motor America received the 2025 Platinum Pinnacle Marketing and Communications Award for its STEM education initiatives in Coastal Georgia, where its first dedicated electric vehicle mass-production plant is located [1][2]. Group 1: STEM Initiatives - The company, in collaboration with the SAE Foundation, introduced the SAE International's A World In Motion® STEM program in Bryan County schools, which includes the Skimmer Challenge to teach STEM concepts through teamwork and critical thinking [2]. - Hyundai expanded its partnership with the H2GP Foundation to sponsor student teams for the Georgia Hydrogen Grand Prix, promoting interest in renewable energy and engineering through hands-on activities like building and racing hydrogen-powered RC cars [2]. Group 2: Corporate Social Responsibility - Hyundai Hope is the corporate social responsibility initiative focused on improving societal well-being through support for health, safety, education, and sustainability [4]. - The initiative aims to foster positive growth in communities by dedicating time, talent, and resources to nonprofit organizations [4]. Group 3: Economic Impact - Hyundai Motor America contributes $20.1 billion annually to the U.S. economy and supports 190,000 jobs through its operations, including its North American headquarters and manufacturing facilities [5].