Sports.com's First Weekend Streaming the Super League Kerala Delivers Strong Kickoff

Core Insights - SEGG Media Corporation successfully streamed the opening weekend of the Super League Kerala on the Sports.com platform, showcasing significant audience engagement and three competitive matches [1][2][3] Weekend Match Results - The matches included: - Calicut FC vs Forca Kochi FC: 2-1 at EMS Stadium, Calicut with an attendance of 25,974 - Malappuram FC vs Thrissur Magic FC: 1-0 at Payyanad Stadium, Malappuram with an attendance of 14,236 - Thiruvananthapuram Kombans FC vs Kannur Warriors FC: 2-3 at Chandrasekharan Nair Stadium, Thiruvananthapuram with an attendance of 7,452 - Total digital viewers for the weekend reached 517,577 with an average watch time of 60 minutes [5] Audience Engagement and Strategy - Majed Al-Sorour, President of Sports.com, emphasized the strong demand for Sports.com's vision and plans for aggressive expansion in Saudi Arabia and the MENA region [2] - The partnership with the Super League Kerala is a key element of Sports.com's strategy to grow its audience in India and the Middle East [3] - Tim Scoffham, CEO of Sports.com Media, highlighted the importance of understanding the audience and enhancing fan value for long-term growth [2] Future Developments - The upcoming weekend will see the implementation of a user registration system on the Sports.com platform, allowing for monetization through sponsorships, advertising, and premium experiences [2]