Build-A-Bear CeleBOOrates Best-Selling Halloween Collection in its History with New Additions for the Spooktacular Month of "OctoBEAR"

Core Insights - Build-A-Bear Workshop is launching a new Halloween collection for 2025, featuring popular items like the Posable Bat and Spooky Kitty, which have quickly become fan favorites [1][2] - The collection emphasizes nostalgia and trendy designs, appealing to a wide audience including children, families, collectors, and "kidults" [1][2] Product Highlights - The Posable Bat sold out within weeks, indicating strong demand for the new Halloween collection [2] - New characters introduced include Zombie Axolotl and Skelebara, which are designed to appeal across generations [2][3] - The collection features a variety of plush toys such as Pumpkin Glow Teddy Bear and Groovy Goblin, each with unique designs and themes [3] Marketing Strategy - Halloween is positioned as one of the most anticipated seasons for Build-A-Bear, showcasing the brand's ability to innovate and attract customers [2] - The company is leveraging online and local workshops to promote the new collection, enhancing customer engagement [2]