Core Insights - Bvlgari is expanding its presence in India with a focus on localizing its offerings while maintaining Italian craftsmanship [1] - The luxury market in India is experiencing growth, attracting global brands seeking to connect with high-net-worth individuals [1] - Bvlgari's strategy reflects a broader trend among luxury brands to create unique experiences that resonate with Indian consumers [1] Group 1: Bvlgari's Expansion Strategy - Bvlgari has launched its first immersive exhibition in Mumbai and is planning to open flagship stores in Bengaluru, Hyderabad, and Kolkata [1] - The company aims to introduce bespoke products like kadas and mangalsutras, integrating Indian cultural references into its brand [1] - Bvlgari plans to establish three new boutiques, alongside 10-15 standalone outlets and 15-20 multi-brand presences in India [1] Group 2: Market Dynamics - Global luxury brands are increasingly targeting India's affluent consumers due to favorable demographics and a slowing market in China [1] - Brands like L'Oreal and Pernod Ricard are also exploring opportunities in the Indian market, indicating its growing significance [1] - The Indian luxury market is evolving, with consumers seeking exclusive experiences across various categories, prompting brands to adapt their strategies [1]
Global luxury gets bvllish on HNI India
The Economic Times·2025-10-06 17:27