How retail traders are investing around AI giants, Adobe forecasts $253B in online holiday sales

Market Trends - The Nasdaq reached an all-time high driven by a multi-year deal between AMD and OpenAI, reflecting optimism in the AI ecosystem [2] - Retail trading activity has surged, with Charles Schwab reporting a six-month high in trading activity in September, particularly in stocks like Nvidia and Oracle [4][11] - There is a notable increase in retail investor confidence, despite nearly 40% feeling bearish about the market [5][6] Retail Sector Insights - Adobe forecasts online holiday sales to reach $253 billion, a 5% increase year-over-year, indicating a shift towards single-digit growth rates in e-commerce [31][32] - The retail sector is maturing, with overall retail growth expected to remain in the low single digits for the holiday season [33] - Key spending categories during the holiday season are expected to include electronics, apparel, and home appliances, with a notable mention of trending toys like Laboo dolls [35][36] Consumer Behavior - A significant portion of holiday spending is anticipated to be for self-purchases rather than gifts, as consumers wait for deals [38][39] - Mass merchants like Amazon and Walmart are expected to benefit from holiday sales, while smaller niche players may also see success [40] - The "Buy Now Pay Later" (BNPL) spending is projected to increase by 11%, suggesting a shift in consumer payment preferences [45][46]