The Economic Timesยท2025-10-06 21:17Core Viewpoint - AppLovin Corporation is currently under investigation by the SEC regarding its data collection practices, which has led to a significant drop in its stock price despite a strong performance earlier in the year [2][6]. Company Overview - AppLovin Corporation, founded in 2012 and based in Palo Alto, California, is a mobile technology company that provides developers with tools for marketing, monetization, analysis, and publishing of apps through platforms like MAX, AppDiscovery, and SparkLabs [1]. Stock Performance - Following the SEC investigation news, AppLovin's stock fell by 14% during regular trading and an additional 5% in after-hours trading. However, the stock has increased approximately 80% this year, building on a more than 700% increase in 2024 [2][6]. Technological Advancements - The company's growth has been attributed to advancements in artificial intelligence, which have improved its ad targeting capabilities [3]. Market Position - AppLovin was recently added to the S&P 500 index, replacing MarketAxess Holdings, indicating a strong market position [3]. Regulatory Scrutiny - The SEC's investigation is a response to a whistleblower complaint and multiple short-seller reports, adding to the scrutiny over AppLovin's data collection and advertising practices [2][6].