“流量”与“留量”齐升 上海旅游节拉动旅游消费超3000亿元

Core Insights - The 36th Shanghai Tourism Festival concluded on October 6, featuring an innovative "one festival, two seasons" model that significantly boosted both visitor flow and consumption, resulting in a total tourism consumption exceeding 300 billion yuan [1] Group 1: Visitor Statistics - During the summer tourism season from July 5 to August 31, Shanghai welcomed 96.98 million visitors, a year-on-year increase of 1.54%, with total tourism consumption reaching 152.4 billion yuan, up 27% [1] - From September 1 to October 6, during the classic activity season, Shanghai received 65.82 million visitors, marking a 4.26% year-on-year growth, and achieved a total tourism consumption of 160.8 billion yuan, a 10.6% increase [3] Group 2: Hotel Performance - Hotel occupancy rates during the summer season averaged 71.6%, reflecting a 2 percentage point increase year-on-year [1] - In the classic activity season, hotel occupancy rates were at 67%, which is a 5 percentage point increase compared to the same period last year [3] Group 3: Special Events and Promotions - The festival featured various local cultural events, such as "Tang Rhythm Mid-Autumn" and "Zhu Jing Lantern Festival," enhancing the integration of culture, tourism, and commerce [4] - During the "Half-Price Benefit Week" in September, over 60 attractions offered ticket discounts, leading to a more than 50% year-on-year increase in ticket bookings and consumption on platforms like Trip.com [3] Group 4: International Engagement - Shanghai is promoting its tourism festival from a local celebration to a global event, inviting international artists to experience and promote inbound tourism products [7]