今年国庆档电影票房已超15亿元

Core Insights - The total box office for the 2025 National Day holiday period (October 1-8) has surpassed 1.5 billion yuan, indicating strong audience engagement and interest in films during this period [1] Box Office Performance - The film "The Volunteer Army: Blood and Peace" continues to lead the box office during the National Day holiday, with a notable trend of viewers aged 40 and above attending in groups, making it a preferred choice for many families [1] - The film "731," released on September 18, has exceeded expectations during the National Day holiday period [1] - "The Proof of Bi Zhengming" has achieved a positive reputation, resulting in a reversal of daily box office declines, maintaining this trend for two consecutive days, and is expected to perform well in the long tail phase [1] Ticket Pricing - The average ticket price for the first four days of the National Day holiday is 37.4 yuan, a significant decrease from 40.6 yuan during the same period last year, which lowers the barrier for audience attendance [1] - On October 4, several new films announced a reduction in minimum settlement ticket prices, contributing to a 2 yuan decrease in the average ticket price compared to the previous day [1] - It is anticipated that audiences will be able to enjoy films at more affordable prices in the latter half of the National Day holiday period [1]