海派旗袍店迎来海外“扫货客” “双节”点燃消费热情 在蔓楼兰门店 外籍客人“来了就要买”

Core Insights - The National Day holiday in Shanghai has become a significant consumption period, attracting overseas tourists to engage in shopping activities [1] - The brand "Mao Lolan" has seen a notable increase in sales, particularly at its flagship store, benefiting from the "departure tax refund" policy [2] Group 1: Company Performance - Mao Lolan operates 14 stores in Shanghai, with nearly 40% of customers at the flagship store being foreign nationals [1] - The flagship store's revenue has increased by over 30% year-on-year since October 1, driven by the holiday and tax refund incentives [1] - The average daily transaction volume at the flagship store has maintained above 130,000 yuan since October 1, with a record single-day sales exceeding 200,000 yuan on October 5 [2] Group 2: Consumer Behavior - Foreign customers show strong interest in traditional Chinese clothing, often asking detailed questions about the qipao [1] - Many foreign customers conduct research before visiting, comparing prices across different stores, although they express some dissatisfaction with the pricing [2] - The departure tax refund effectively provides a discount, enhancing the purchasing motivation among foreign customers [2] Group 3: Market Trends - Shanghai Customs reported a significant increase in departure tax refund applications, with 96,600 applications and a total value of 2.07 billion yuan in the first eight months of the year, representing growth of 168% and 83% respectively compared to the previous year [2]