Group 1 - The total box office for the 2025 National Day holiday has exceeded 1.5 billion yuan, benefiting from the overlap of the National Day and Mid-Autumn Festival holidays, with a diverse range of films providing more viewing options for families [1] - The trend of "traveling to a city for a movie" has emerged, with filming locations of popular films becoming tourist hotspots, indicating a shift in the film industry from traditional box office revenue to a multi-faceted consumption ecosystem [2][4] - During the holiday, high-speed trains featured new short video content showcasing movie trailers, which sparked interest in films and promoted tourism to filming locations [2][4] Group 2 - The "Follow the Movie to Travel" theme was actively promoted on trains, creating a festive atmosphere with decorations and interactive activities, enhancing passenger engagement with movie-related travel [4] - Over 3,000 railway passenger stations and more than 4,200 train sets showcased travel-themed promotional videos, linking popular movie locations with railway tourism routes, thus inviting travelers to experience a new "railway + movie" travel model [4]
走！一起去电影取景地打个卡 3000+车站、4200+列高铁在线“种草”
Yang Shi Xin Wen·2025-10-07 03:25