电影“小票根” 激活消费“大能量”

Group 1 - The total box office for the 2025 National Day holiday period has exceeded 1.5 billion yuan, driven by a diverse range of films [1] - A total of 13 films are being screened during this holiday period, including genres such as patriotic themes, comedy, and animation, with "The Volunteer Army: Blood and Peace" and "731" leading in box office performance [1] - Films like "Life of the Stray" and "The First Part of the Stars of the Three Kingdoms" are providing more family viewing options [1] Group 2 - Various regions are implementing activities and policies to stimulate consumption, aligning with the "Follow the Movie to Travel" initiative and the "Chinese Film Consumption Year" [3] - In Anshan, Liaoning, a public outdoor movie screening attracted over 50,000 viewers as part of a cultural benefit activity, combining artistic performances with film screenings [3] - The National Film Administration and other departments are promoting tourism routes related to new films, converting the "flow" from blockbuster films into "stay" at scenic spots [3] Group 3 - Regions like Beijing, Zhejiang, and Henan are actively developing "movie + tourism" consumption linkages, introducing discounts for scenic spots and hotel stays with movie tickets [4] - Inner Mongolia is focusing on a "one ticket for multiple uses" approach, allowing movie tickets to be recognized for entry to various scenic spots, theaters, and local football matches [4]