知名房企巨头上海总部大楼被6折甩卖，“坐拥黄浦江一线江景”！公司3年巨亏400亿元，到期未付债务超650亿元，创始人被限制高消费

Core Viewpoint - The auction of Sunshine City's headquarters building, Binjiang International Plaza, concluded with a final price of 1.31 billion yuan, significantly lower than its initial auction price of 2.1 billion yuan, reflecting the company's ongoing financial struggles and previous failed auction attempts [1][3][5]. Group 1: Auction Details - The starting price for the auction was 1.13 billion yuan, and it went through 37 rounds of bidding before selling for 1.31 billion yuan [1]. - The final sale price was only 60% of the initial auction price, indicating a decline in asset value [3]. - The property had previously been auctioned four times without success, with starting prices of 2.1 billion yuan, 1.981 billion yuan, 1.457 billion yuan, and 1.312 billion yuan [3]. Group 2: Company Background and Financial Issues - Binjiang International Plaza was originally the headquarters of Sunshine City Group, which relocated there in 2017 [5]. - The building was mortgaged as collateral for a debt of 933 million yuan, which Sunshine City was unable to repay, leading to the auction [5][6]. - Sunshine City has been facing severe financial difficulties, with overdue debts exceeding 65 billion yuan as of September 25, 2023, including 2.244 billion USD in offshore bonds and 16.463 billion yuan in domestic bonds [13]. Group 3: Debt and Asset Management - Sunshine City has been actively selling assets to alleviate its debt burden, including shares in Industrial Bank and over 20 other high-quality assets, raising more than 45 billion yuan for debt repayment [7]. - The company's total liabilities exceeded 650 billion yuan, with an asset-liability ratio of 111.68% as of mid-2024 [12][13]. - The company has reported significant losses in recent years, with net profits of -12.55 billion yuan in 2022 and -19.56 billion yuan projected for 2024 [11].