Heineken® extends partnership with UEFA Women’s Champions League until 2030

Core Points - Heineken has renewed its partnership with UEFA Women's Champions League, extending the agreement until June 2030, building on its support since 2021 [3][6] - The new agreement covers the 2025 - 2030 commercial cycle, reinforcing Heineken's long-term commitment to the competition [3][6] Company Commitment - Heineken's partnership aims to enhance the global appeal of the UEFA Women's Champions League and celebrate the growth of women's football [6] - The partnership allows Heineken to deliver creative campaigns that promote inclusivity and diversity in women's football fandom [6] Partnership Benefits - Heineken will have extensive rights including ticketing, hospitality, in-stadium visibility, digital campaigns, and unique fan experiences [6] - The partnership will focus on activations that unite fans and create moments of connection around their shared passion for the game [6] League Format - The 2025/26 season will introduce a new 18-team league phase competition, providing more high-profile matches and opportunities for fan engagement [5]