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Maybelline partners with Snapchat for AR-powered beauty platform in India
SnapSnap(US:SNAP) BusinessLine·2025-10-07 06:38

Maybelline New York has partnered with Snapchat to launch MNY Look Studio, an augmented reality beauty experience targeting Indian consumers during the festive season. The AR-powered tool allows users to virtually try makeup looks, receive personalized color recommendations based on their skin undertones, and share their creations with friends. Snapchat’s in-house innovation studio developed the platform exclusively for the Indian market. MNY Look Studio features four AR makeup styles inspired by Indian fes ...