Maybelline partners with Snapchat for AR-powered beauty platform in India
Maybelline New York has partnered with Snapchat to launch MNY Look Studio, an augmented reality beauty experience targeting Indian consumers during the festive season. The AR-powered tool allows users to virtually try makeup looks, receive personalized color recommendations based on their skin undertones, and share their creations with friends. Snapchat’s in-house innovation studio developed the platform exclusively for the Indian market. MNY Look Studio features four AR makeup styles inspired by Indian fes ...