“观光客”变“体验官” 游客市集里寻“烟火气”

Group 1 - The tourism market is shifting from sightseeing to immersive experiences, with tourists increasingly seeking local life and culture [1][4] - Data from Meituan Travel indicates a 70% year-on-year increase in searches for hotels near morning markets in early September, highlighting the growing popularity of these local experiences [2][4] - Tourists are now prioritizing destinations that offer a rich local atmosphere, as evidenced by the experiences shared by visitors in various markets across China [2][4] Group 2 - Various regions are responding to the trend by creating market maps to guide tourists, such as Ningxia's special market information and Shandong's holiday market maps [4] - There is a rising demand for higher quality tourism experiences, with travelers wanting to engage deeply with the local culture, history, and cuisine [4] - Industry professionals suggest that tourism operators should focus on creating more immersive cultural products to enhance the uniqueness of local offerings and avoid homogenization [4]