Snak King brings in Del Real Foods’ executive Michael Axelrod as CEO

Core Insights - Snak King has appointed Michael Axelrod as the new CEO, succeeding Barry Levin, who has led the company for over 40 years [1][4] - Axelrod previously served as CEO of Del Real Foods and has extensive experience in the food industry, including roles at Boston Consulting Group, Passport Food Group, and Kraft Foods [2][3] - Levin expressed confidence in Axelrod's leadership to guide Snak King into its next growth phase [4] Company Overview - Snak King, founded in 1978 and based in City of Industry, California, specializes in private-label and branded snacks, including tortilla chips, potato crisps, popcorn, and nut clusters [1][4] - The company has evolved from a small manufacturer of pork rinds to an international enterprise under Levin's leadership [3][4] - Snak King's portfolio includes in-house brands such as El Sabroso, The Whole Earth, Granny Goose, and Jensen's Orchard [4] Investment Background - Falfurrias Management Partners invested in Snak King in August 2024 through its Capital Partners IV and V funds [5]