财经聚焦丨向外走！中国户外经济热潮涌动

Core Insights - The outdoor economy in China is experiencing a significant surge, with outdoor activities transitioning from niche hobbies to mainstream lifestyle choices, driven by increased consumer interest and improved facilities [1][5][6]. Group 1: Consumer Trends - During the National Day and Mid-Autumn Festival holiday, searches for "outdoor hiking" and "outdoor rafting" on Meituan increased by over 253% and 121% year-on-year, respectively [1]. - The number of online consumers participating in outdoor sports is projected to reach approximately 200 million in 2024 [1]. - In Qingdao, the tent camping site saw a 30% increase in visitor numbers and a 20% rise in sales compared to the previous year [2]. Group 2: Market Growth - The outdoor activity sector is expanding, with a reported 34.18% increase in tourist visits to Linzhi, Tibet, during the holiday period [4]. - The number of fitness trails in China is expected to reach 171,800, covering a total length of 407,500 kilometers by the end of 2024 [5]. - The number of registered outdoor-related companies in China has shown a year-on-year increase of 4.13%, with 21,800 new registrations in the first four months of this year [8]. Group 3: Equipment and Services - Sales of outdoor equipment have surged, with hiking shoe sales in Chongqing increasing by over 50% during the holiday [6]. - Sales of water sports and winter sports equipment have also seen significant growth, with sales of creek shoes up by 56% and surfing gear by 47% [8]. - The outdoor economy is stimulating related sectors such as hospitality and dining, particularly in popular outdoor destinations like Baga Town in Tibet [9]. Group 4: Environmental Considerations - The rise of outdoor activities is accompanied by a growing emphasis on environmental protection, with initiatives promoting "Leave No Trace" principles gaining traction among outdoor enthusiasts [10][11]. - The government is prioritizing ecological protection in outdoor facility development, as outlined in the "Action Plan for Promoting Outdoor Sports Facility Construction and Service Enhancement (2023-2025)" [12]. - Various regions are implementing eco-friendly outdoor activities, such as clean-up campaigns and ecological education initiatives, to balance outdoor economic growth with environmental sustainability [12].