The Nutriment Company adds to acquisition spree with Easy-Barf

Core Insights - The Nutriment Company (TNC) has completed its eighth pet-food acquisition of the year by acquiring Easy-Barf in France, enhancing its presence in the French market [1][2] - TNC's CEO, Anders Kristiansen, emphasized that France is a key market due to its large pet population, positioning TNC as a leader in the French raw pet-food segment with this acquisition [2] - Easy-Barf, established in 2015, primarily sells its products online, with around 80% of sales conducted through this channel [2] Expansion Plans - TNC plans to expand Easy-Barf's product range to include fresh gently cooked products and aims to leverage its B2B capabilities to enter the retail sector [3] - This acquisition is expected to strengthen the natural premium pet-food market in France and improve access to high-quality natural nutrition for pet owners [3] - TNC's CEO indicated that additional acquisitions are planned, with a focus on expanding into Eastern Europe, including countries like the Czech Republic, Slovakia, and Romania [4] Recent Acquisitions - In July, TNC acquired UK-based cat-food supplier Purrform, which added species-specific expertise to its portfolio [5] - Prior acquisitions include Graf Barf, a German private-label pet-food business, and BAF Petfood from Fressnapf, along with Bulmer Pet Foods in the UK [5]