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Core Viewpoint - The leading tea beverage chain, Mixue Ice Cream and Tea, is acquiring a 51% stake in the craft beer chain Fulu Family for $40 million, marking its first major acquisition since its IPO in March 2023, as it seeks to diversify into new beverage categories amid a saturated market [3][5]. Group 1: Acquisition Details - Mixue announced the acquisition of Fulu Family for 285.6 million yuan (approximately $40 million), funded by its cash reserves, which exceeded 17 billion yuan as of June [3][6]. - Fulu Family operates around 1,200 stores nationwide, with beer prices ranging from 6 to 10 yuan per cup (500 ml) [3][7]. - The acquisition is strategically aligned with Mixue's existing product offerings, targeting mature consumer demographics and enhancing its beverage portfolio [3][8]. Group 2: Management and Ownership - The CEO of Mixue, Zhang Hongfu, and the actual controller of Fulu Family, Tian Haixia, are married, which raises scrutiny over the transaction due to the close relationship [4][5]. - Prior to the acquisition, Tian Haixia controlled approximately 76% of Fulu Family through direct and indirect holdings [4]. Group 3: Market Reaction and Valuation - Following the announcement, Mixue's stock price rose by 2.7% but later retraced all gains, indicating a cautious market response to the acquisition [6][8]. - Fulu Family's revenue for the past 12 months was approximately 150 million yuan, significantly smaller than Mixue's revenue of 29 billion yuan, suggesting a valuation of about 571 million yuan for Fulu Family [7][8]. - The acquisition's price implies a sales multiple of approximately 3.45 times, which is lower than Mixue's own sales multiple of 4.56 times, indicating a fair valuation [7][8]. Group 4: Strategic Rationale - The acquisition is seen as a strategic move to enhance Mixue's product offerings and leverage its supply chain advantages to accelerate Fulu Family's growth [8]. - Mixue aims to expand its product range to include fresh beer, aligning with its mission to provide high-quality, affordable products to consumers [8].