illumin Ignites Bold New Era with Brand Overhaul and Platform Upgrades, Lighting Up New York During Advertising Week

Core Insights - illumin Holdings Inc. has launched a new brand identity and tagline "See More. Achieve More." during Advertising Week in New York, marking a significant transformation in its marketing approach [1][9] - The company utilized five large mobile digital billboards across key locations in New York City to promote its new identity and AI-powered solutions, signaling the start of a global omnichannel campaign [2][3] Company Transformation - illumin is positioned as an innovator in the demand-side platform (DSP) category, focusing on empowering marketers, particularly challenger brands, to maximize their advertising effectiveness [4][5] - The brand transformation is described as a statement of intent to challenge industry norms and enhance the capabilities of marketers through advanced technology [6][5] Platform Enhancements - Recent improvements to the platform include the ability to launch campaigns up to 40% faster, streamline workflows, and utilize a new forecasting tool for tactical intelligence [7][6] - The unified journey advertising platform offers real-time, data-driven insights and AI-powered optimization, enabling brands and agencies to effectively manage their marketing campaigns [5][10] Market Positioning - illumin aims to redefine standards in programmatic advertising by providing a customer-centric approach that integrates various marketing channels within a single platform [10] - The company serves clients across North America, Latin America, and Europe, emphasizing its commitment to delivering transformative results for marketers [10]